Gordon Law Group, a prominent Boston area Employment Law firm, needed a professional
looking site that was easy to navigate, positioned the firm as experts in the field
of employment law, and had excellent information to help individuals ascertain if
they might have a case against their employer. It was also important to Gordon Law
that their staff be able to update the site content and internal blogs themselves,
for the firm’s contact information to be highly visible, and to make it extremely
compelling and easy for potential clients to contact the firm through this number
or an online form.
A site was created with a clear message that Gordon Law was focused on "Employee
Litigation and Advocacy", had clear calls to action on how the firm could help and
prominently displayed their toll free number in the header bar as well as a contact
form in a side column of the home page AND on a "Contact Us" page. Blogs were built
into the site internally (with teasers for the top 3 most recent Blog entries automatically
appearing on the lower left hand side of the home page) and users can subscribe
to these blogs via ATOM or RSS feeds. This BLOG content changes regularly due to
the user friendly Content Management System (CMS) that the firm has to update them
and ALL site pages, and this is excellent both for Search Engine Optimization (SEO)
as well as positioning the firm as experts in the field of employment law. Note
that on all sub pages (in the right hand column) we have randomized images and text
of working people and their stories and each time site visitors go to a new page
or refresh a page, a new employee image with that employee’s unique story appears.